About Grovik
Hi, I'm Mikkel. Here's why I built this.
Mikkel Holm
Founder of Grovik
Why I built Grovik
I've worked in digital marketing, design, and web development for over 14 years - starting at agencies in Aarhus and Herning, then 7 years in-house at Bestseller, and now running my own consultancy, Holm Marketing, from Gråsten in southern Denmark.
In all that time, one thing has stayed true: SEO works, but most people can't tell whether theirs is working. The tools that could tell them were built for agencies, priced for agencies, and took a week to understand.
Then people started asking ChatGPT as well as Google, and there were two places to be found. So I built Grovik: one place that shows where you stand in Google and in the AI answers, what changed, and what to do about it. The tool I wish I could have handed to every business owner I met.
The road here
Based in Denmark, working with everyone
Grovik is built and run from Gråsten, in southern Denmark - but good collaboration was never about postcodes. It works for businesses anywhere: you choose the country you sell in, and Grovik writes in over 70 languages.
What I believe
Built for small businesses
I built Grovik for the kind of business I've spent 14 years working with - no agency fees or long contracts.
Real numbers, not guesses
Positions come from Google's real results, search volumes from Google's own data and clicks from your own Search Console. When something is an estimate, it says so.
Something to act on, not just a report
A number only helps if you know what to do about it. Grovik shows what changed and what to fix next, in words you do not need to be an SEO to read.
See where you stand today.
Open the demo and click through the whole tool, or start your free trial and point Grovik at your own site.
About Grovik: frequently asked questions
Haven't found what you're looking for?
Send us an email
Mikkel Holm - I built it and I run it. Fourteen years in digital marketing before this: agencies in Aarhus and Herning, then seven years in-house at Bestseller working on SEO and front-end across the group, and since 2025 my own consultancy, Holm Marketing. Grovik is built and run from Gråsten in southern Denmark.
They were built for agencies: priced for agencies, full of data you need training to read, and mostly blind to the AI assistants people now ask instead of searching. Grovik shows what a business actually needs to know - where you rank, whether the AI answers mention you, what changed and what to fix - in one place.
No. It is built here, but nothing in it assumes a Danish customer. You choose the country you sell in, and your rankings, search volumes and AI answers are taken for that market. When you want content, it is written natively in over 70 languages rather than translated.
If you have the budget for a good agency and the time to brief them properly, hire one - they will do things Grovik cannot. Grovik is for the businesses I kept meeting who had neither: no marketing department, no retainer, and no way of telling whether their SEO was working. It costs a fraction of a retainer and shows you where you stand, in Google and in the AI answers, whenever you look.
ChatGPT can give you advice, but it cannot see your rankings, your Search Console or what the AI assistants actually say about your business. Grovik measures those: your positions in Google, real search volumes, the AI answers in your market, your backlinks and your competitors. When you do want a text, it writes it from that data in your own voice, and nothing is published until you say so.
Yes - support@grovik.ai reaches me, not a ticket queue. That is the honest upside of a small company: the person who wrote the code is the one reading your email. The honest downside is that it is not a 24/7 desk, so expect an answer within a day rather than within a minute.