About Grovik
Hi, I'm Mikkel. Here's why I built this.
Mikkel Holm
Founder of Grovik
Why I built Grovik
I've worked in digital marketing, design, and web development for over 14 years - starting at agencies in Aarhus and Herning, then 7 years in-house at Bestseller, and now running my own consultancy, Holm Marketing, from Gråsten in southern Denmark.
In all that time, one thing has stayed frustratingly true: SEO is a hassle. Especially for small businesses without a marketing department, or the budget to hire one.
I kept seeing the same pattern - business owners who knew they needed to show up on Google, but didn't have the time or patience for it. So I built Grovik: the tool I wish I could have handed to every one of them.
The road here
Based in Denmark, working with everyone
Grovik is built and run from Gråsten, in southern Denmark - but good collaboration was never about postcodes. It's built to work for businesses anywhere, in over 70 languages.
What I believe
Built for small businesses
I built Grovik for the kind of business I've spent 14 years working with - no agency fees or long contracts.
Honesty, built into the product
Where many SEO tools skip straight to writing, Grovik checks real search data first, every single time.
Results you can see, not just a report
I care about things working in reality, not just looking good in a dashboard - real content, actually published.
Your search traffic, handled.
Pick what Grovik should make for you and it gets on with it — written, illustrated and published on a schedule you set. Switch or cancel whenever you like; nothing is locked in.
Get startedAbout Grovik: frequently asked questions
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Mikkel Holm - I built it and I run it. Fourteen years in digital marketing before this: agencies in Aarhus and Herning, then seven years in-house at Bestseller working on SEO and front-end across the group, and since 2025 my own consultancy, Holm Marketing. Grovik is built and run from Gråsten in southern Denmark.
Most of them start writing before they have checked anything. You get an article on a phrase nobody searches for, which reads well and does nothing. Grovik looks at real search volume in your market first and only then decides what is worth writing - the research is the part that makes the writing useful, so it is not the part to skip.
No. It is built here, but nothing in it assumes a Danish customer. Keywords are researched in your own market against what people there actually search for, and articles are written natively in over 70 languages rather than translated - the site you point it at is what decides both.
If you have the budget for a good agency and the time to brief them properly, hire one - they will do things Grovik cannot. Grovik is for the businesses I kept meeting who had neither: no marketing department, no retainer, and a site that had not gained a page in two years. It costs a fraction of a retainer and it publishes every week without being chased.
The writing is the smallest part of the job. Grovik picks the keyword from live search volume, checks what the pages already ranking for it cover, writes to that depth, generates the images, fills in the meta fields and the URL, links the article into your existing pages, and publishes it to your CMS on a set day. A chat window gives you the draft and leaves the other eight steps to you, every time.
Yes - support@grovik.ai reaches me, not a ticket queue. That is the honest upside of a small company: the person who wrote the code is the one reading your email. The honest downside is that it is not a 24/7 desk, so expect an answer within a day rather than within a minute.